![]() ![]() This is another element to add to the group's affirmative and socio-educational actions, providing access to the population of Maciel Pelourinho that interacts with Olodum.ġ2The Afro matrix forms the basis for Olodum's music, and also forms part of the basis of Brazilian culture, along with the Indigenous Matrix and the Portuguese Matrix. An example of this is the large interactive network in which Olodum participates with its members, who are fully plugged into the virtual world through computers. In 2009 the show " Povo das Estrelas" (People of the Stars) was presented to the world to mark 30 years of Samba-Reggae, reviving big hits like Faraó, Protesto do Olodum, Rosa, Requebra and I miss Her, among others.ġ1The group is continuing along its route highlighting current world events, with a view to staying in touch. THE OLODUM BAND, CULTURE AND EDUCATIONĩThe Olodum Band has now toured 35 countries around the world and thousands of cities, playing music to more than 20 million people throughout its history. It is worth remembering that Olodum's music is an important instrument in the struggle against preconception and discrimination, as well as reclaiming and encouraging self-esteem among black people and their communities.ġ0With a DVD and eleven CDs recorded in Brazil and 4 abroad, and over 5 million copies sold, Olodum is an extremely successful band with a new show every year touring Brazil and the world. ![]() Today, the Olodum Cultural Group teaches courses in percussion, cultural production, dance, singing and theatre for children and teenagers from all over the city of Salvador, particularly from Pelourinho and consequently provides employment to hundreds of new young artists from both the local and national scene. “We wanted to transform the festive carnival into affirmative action within the black communities," stated João Jorge 1. In 1987, the composition "Faraó" became a milestone in Bahian music and leveraged the success of the group, so its objectives became more profound. Therefore, the process initiated by the Olodum Group with the Pelourinho children sought to understand reality through art and music, as well as analyse the context in which they lived and with whom they related, becoming a whole field of meaning. ![]() Only after the initiatives to revamp Olodum, such as the creation of the Creative School, the Mirim Band, among others, the groups began to behave in a more authentic manner. 1 President of the Olodum Cultural Group.Ħ Up until 1983, afro groups were only identified as groups that played music of an African origin.The main objective behind the creation of the Olodum Cultural group was to develop a culture and education project for the children living in the community. With the experience gained with the Bloco, it embarked on a mission to improve and raise the cultural level of the community of Maciel - Pelourinho, and particularly that of the children living there. As a result of this initiative, the first Mirim Olodum Band was created, made up of children from Pelourinho.ĥFollowing this, the Olodum Cultural Group was created in 1984. In the beginning its intention was to teach the children hanging around on the streets of Maciel - Pelourinho to play an instrument. Green represents the equatorial forests of Africa red the blood of the blacks yellow the gold of Africa and black the pride of the black race, while white represents world peace.ĤThe Rufar dos Tambores Project, nowadays known as the Escola Criativa Olodum (Olodum Creative School), was created in 1983. It fought social discrimination, stimulated the self-esteem and pride of Afro-Brazilians, and helped defend the civil and human rights of marginalised people, mainly in Bahia and Brazil.ģThe group's construction and evolution developed over five years with percussion rehearsals, which subsequently transformed into the Olodum Band, the great socio-economic driving force behind Olodum it adopted the colours of the Pan-Africanism movement –green, red, yellow, black and white– which became known as the "colours of Olodum". Over the years, Olodum developed affirmative action in the city of Salvador, and more specifically in Pelourinho, where it was headquartered in "A Casa do Olodum". ![]() It represents more of a Universe-creating God than an orixá.ĢThe Afro Olodum Bloco was founded on the 25th April, 1979, in Rua Santa Isabel in the district of Pelourinho as a leisure option for the residents of Maciel - Pelourinho, with the aim of ensuring their right to join the carnival in a group and in an organised manner. 1Olodum is a word that originated in the Yorubá language, and in the religious ritual of Candomblé means "God of Gods" or "Greatest God" –Olodumaré. ![]()
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